As a busy working mum to two beautiful daughters, I wanted to keep little reminders of each stage of their childhood.

The drawings they make for me. The phrases that become part of our family. The small achievements that feel enormous when you’re watching them happen.

CUBBLI began with those moments in mind. I wanted a beautiful way to gather the keepsakes, record their stories and keep adding to them as my girls grew. Something that looked chic in your home, but also practical. I wanted each box to feel unmistakably theirs, beginning with their hand personalised name on the front. A bespoke moment that truly makes the box feel special.

My hope is that, years from now, we can open our collection together and revisit what we saved. The proud moments, the everyday moments and all the little details that made those years ours.

I’d love CUBBLI to become something your family enjoys returning to, with memories to share and stories to tell again.

Love,
April